Tarte Amazonian Clay (12-Hour) Full Coverage Foundation (Review)

After posting a picture of this foundation on my Instagram a little while ago, I soon discovered that this product has quite the following. Which I can’t say surprises me because after all it’s by Tarte Cosmetics… and this brand as you may know is seriously adored! With the positive comments I received on my picture, a couple of people also got in touch with me and asked me to review it on Jellybluesblog, as they wanted to know my thoughts on this foundation…

SO here I am sharing my thoughts on the Tarte Amazonian Clay 12-hour Full Coverage Foundation.

The Packaging.
This foundation’s packaging is a little different to anything that I currently own by a more luxury brand of makeup. I mean, it’s certainly not unique as I have owned tubed foundations in the past, but to be fair these were purchased from Boots or another drugstore that I’ve visited not from a more expensive brand like Tarte. Mentioning this however, doesn’t mean that I don’t like it. In fact, I’m a fan, as I’m able to squeeze just the right amount of product out that I desire, meaning ultimately that there shouldn’t be much waste.

I also HAVE to mention the amount of product that you get because I was SO impressed.
The NARS Sheer Glow foundation holds 1 Fl. Oz, yes?! WELL this holds 1.7 Fl. Oz – which I just can’t get my head around because this Tarte foundation looks SO much daintier in size.

The packaging of this foundation for me sums up Tarte.
Because it’s a brand that likes to stand out and likes to do their own thing… which I’m all for!

My Thoughts.
Before trying this foundation out properly, I had it in my head that it would have a really thick, heavy formula and with that would appear cakey on my skin and dry in different areas. Why I had this in my head, I’ll never know because I’d never even heard of this foundation before finding it on the Tarte website, PLUS I decided against reading any reviews of the foundation before trying it out for myself.

On first use I can tell you that I was pleasantly surprised. This foundation has a VERY creamy formula, which actually feels very velvet like and smooth. The texture and consistency of the foundation itself also feels quite fluffy, which I understand makes no sense… but it just has such a creamy formula that it’s almost like this foundation has been whipped.
In fact!!! 90’s kids, do you remember Maybelline Dream Matte Mousse. It was the foundation that every girl who wore makeup seemed to use…Well, this Tarte one is very similar to that expect it’s a much nicer version. The consistency of the formula is definitely thinner, as well as being one that’s definitely much easier to work with.

I find the best application method for this foundation to be a beauty sponge or BeautyBlender, as I have quite dry skin a damp sponge seems nicely press and pat the foundation into my skin whilst also blending it in of course.
I also find using a beauty sponge to give foundation the most natural finish and flawless appearance for my skin, which is why it is my preferred application method and tool to use.

Coverage wise, I’d also have to say that this foundation is pretty impressive, as one standard layer gives my skin a nice looking medium coverage, where as two layers gives an almost flawless looking full coverage!
This foundation is build-able, which is a little surprising to me, as it has quite a dry, velvety texture, and because of that I would never have expected it to work so well and build so naturally in appearance but it does. I also like this foundation because it appears full coverage but freckles are still lightly visible along with my skins natural texture.

Blended with the BeautyBlender (Original)
Please excuse the yellow’ness of this picture – I have no idea why it looks like this because it certainly different in real life!

Overall, I would have to say that this is a great foundation and one that I would happily use on a normal, casual day or even on a more special occasion too if I’m entirely honest.
This could well be a new favourite foundation of mine… but I guess we’ll have to just wait and see!

Thank you!
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