NEW Tarte Shape Tape Hydrating Foundation & Shaper Sponge (Honest First Impressions)

Please prepare yourself for a rather chatty – yet always honest review on the new and highly controversial Tarte Shape Tape Hydrating Foundation, in the shade Porcelain.

Before I begin, please allow me to take this moment to address the elephant in the room so to speak. Now, I understand that this foundation has brought with it A LOT of controversial thought – with the majority of these thoughts and opinions being down to the actual shade range itself OR lack off should I say? I can’t help but feel as though Tarte has really let themselves down with the launch of this foundation… and now that they have brought such negativity on themselves, I fear that it may be a little harder to win people around, on principles alone.

Although, I would also just like to point out that I am not here to bring my own negativity to this brand… Tarte is an amazing brand in my opinion and one that I really do admire and appreciate. Yes, I would say that they have handled the launch of this new foundation wrong – by the shade range alone but then again, it is a mistake… and one that none of us are invisible too!

Luckily (or not so luckily for me – however you’d like to look at it) there is a compatible shade for my skin tone in Tarte’s NEW Shape Tape Hydrating Foundation! Out of the two new foundation formulas, I would also just like to tell you that the Hydrating formula DEFINITELY stood out to me the most, as whilst I do like the ever-so-popular Shape Tape Concealer, which is also by Tarte, I can’t say that it overwhelms me with amazement, like it does for so many of you I’m sure.

The Tarte Shape Tape Concealer is just a little too heavy and thick in consistency for me personally and seeing as I do have some rather fine lines around my under-eyes, this concealer only seems to settle quite heavily around these areas of my face, whilst also appearing rather dry and cakey in texture overall…



To first prep and prepare my skin ready for makeup; I applied a touch of the Clinique Moisture Surge, as well as one of my all-time favourite primers, which is the Stila One Step Correct!


As first impressions go, I must tell you that I was noticeably disappointed by what I saw and how I found this foundation to not only apply but also how it seemed to sit on my skin… Although I must tell you that I did ALSO decide to purchase the NEW Tarte Shaper Sponge at the time of buying this foundation too – as I felt like it was important for the benefit of this review to use the corresponding application tool that Tarte clearly recommend using with their NEW Shape Tape Hydrating Foundation.

The beautiful looking Shaper Sponge by Tarte is a very strange product to use and blend foundation into the skin with, in my personal opinion. It enlarges dramatically with a splash of water, and believe me that isn’t something that I actually mind, although it does make this sponge extremely dense to touch and just a little bit too big for easily blending foundation in and around the eyes and nose areas in my opinion.

Whilst ‘attempting’ to blend some of the very lovely packaged; Tarte Shape Tape Hydrating Foundation into my skin with Tarte’s purple Shaper Sponge (of course!). I must tell you that it felt and sounded rather strange in my opinion. It felt soft in texture yet VERY very dense! Although, that isn’t the worst of it! The strangest thing is that when dampened, this sponge sounds like I am hitting and dabbing my face with a float. You know the ones that Children usually use during swimming lessons at public baths? Yes, I mean those! It is such an incredibly strange sensation and one that I certainly had to question myself a number of times whilst using. Along with this, I would have to tell you that my foundation just wasn’t blending correctly. Whether it was the size or the shape of this sponge, I couldn’t say for sure BUT my foundation was patchy in appearance and quite streaky too, which is never a good look I can assure you!


On first use, I can tell you that Tarte’s NEW Hydrating Foundation appeared awful on my skin. It was for some reason creasing really badly around my nose and my under-eyes, that I didn’t see any alternative but to apply some sort of micro-fine setting powder over the top of it – to try and control the creasing. Which actually sounds somewhat ridiculous to me because the moment anyone applies a powder onto their skin, it is only going to mattify the skin and tone down any form of glow, shine or dewiness?

Which HAS to be slightly controversial in itself does it not?

I truly do not understand what the point would be for a person with a naturally drier skin type – who uses a hydrating foundation formula, would be to then use a powder which is ONLY going to mattify their complexion?

Since powdering, I can tell you that the appearance of my skin was not only incredibly matte in texture and finish BUT also extremely dull and dry in appearance. The powder had seemed to separate on the surface of my skin and over the top of this foundation, which in all, only emphasised my pores, fine lines and dry patches.

From this moment, I saw NO OTHER OPTION than to wipe away, cleanse and remove all of this hideous makeup… and literally start all over again.

Whilst having just a fraction more of an understanding on how this foundation seems to like to work, I decided to scratch that weird but very pretty Shaper Sponge (that I’d just bought) and go back to using a trusty but clean dampened BeautyBlender.

In all and after further attempts at testing, wearing and trying this foundation out, I would have to tell you that my opinion has not really changed all that greatly. Although the BeautyBlender has encouraged me to apply this foundation with a little more confidence, I can’t say that this foundation still really ticks all of those metaphorical boxes for me personally.

The consistency is without a doubt very strange in my opinion because at first, the coverage is great. The finish is luminous, dewy and really lovely and healthy looking. After around 30 minutes of wear though, the coverage of this foundation seems to vanish? My darker freckles seem to become more visible the longer this foundation is worn, which isn’t too bad, although my complexion now appears rather lifeless, very tired and very dull.

After around 2-3 hours of wear, this foundation had completely rubbed away around my jawline and completely caked up around my nose too. I know that I felt gross. Above anything else though, this foundation made me feel rather vulnerable when wearing it, which is again rather controversial don’t you think? I just felt very uncomfortable about the condition of my skin, mainly because I just couldn’t rely on what it was looking like and how my makeup was wearing at the time either. It felt a little slippery to touch as well, which could be because I didn’t powder but then again, how could I after the first time?

Considering that this foundation claims to wear for 12 hours, I am certainly not impressed in definitely more ways than just one, as I am sure you can understand.

It is such an incredible shame that this foundation hasn’t worked out for me and my complexion personally, especially as Tarte is such a good brand, who usually create some great products! I really didn’t want to dislike this product. I really wanted to love it. Despite the controversial thoughts, I really wanted the formula of the NEW Shape Tape Hydrating Foundation to SHINE! Although, unfortunately for me, I just can’t say that is does.

*Tarte Shape Tape Hydrating Foundation (Shade: Porcelain), applied with clean dampened BeautyBlender AND photographed practically instantly after application.

*Please note that the two blending sponges above are BOTH clean BUT completely dry.


What are your thoughts on the two NEW Tarte Shape Tape Foundations – would you still be interested to try one out even though they have brought with them MANY controversial thoughts? I’d love to know your thoughts, please let me know in the comments below.

Love, Jess



  1. BeautyandTheBoy
    01/02/2018 / 16:27

    The hydrating foundation sucks because its nothing new! its bascially the old hybrid gel foundation they launched that no one liked so they relaunched it as Shape Tape Hydrating so people would buy it (its literally the same ingredients word for word)

    Andrew James – beautyandtheboy.com

    • jellybluesblog
      01/02/2018 / 16:56

      Really? I had heard this but didn’t realise that they were exactly the same ingredients! How did they think they would get away with deceiving people like this.

  2. 31/01/2018 / 11:16

    I’m a massive fan of the concealer but after hearing the reviews on the hydrating foundation, they do seem under whelming. I honestly had a feeling this would happen as it was just far too hyped up, many people had far too many expectations and that leaves room for disaster!


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